We are looking for a smart Marketer who can think outside the box. You will be one of the first key members of our team, who will be responsible for both promoting our brand online as well take up digital marketing requirements from our clients. Should be well versed in SEO and SEM, Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Planning and budgetary control of all digital marketing activities
Devising strategies to drive online traffic to our website.
Tracking conversion rates and making improvements to the website.
Drive user engagement and build a solid brand by using various digital properties (website, blogs, social accounts, online PR, etc.).
Developing and managing digital marketing campaigns.
Keywords research for PPC
Developing PPC, CPA, CPL, CPM campaigns for B to B & B to C clients.
Buying and Selling Traffic via Banner Ads, Pop-ups, Pop unders, Text Link Ads, & sponsoring sections in websites.
Generating leads and ROI.(Contact, Signup etc)
Bid and campaign optimization in Google Adwords & MSN Adcenter
Analyzing the visitors trend on the basis of page views, bounce rate and other parameters, with the help of Web Analytics tools like Google Analytics
Keeping eye on online business and website performance. looking at areas such as; tracking / monitoring techniques including: traffic measures, search statistics, conversion, referrers, web functionality usage and user journey analysis etc
Analytical bent of mind and love for data
Responsible for analyzing and tracking the complete SEO Process
Managing SEO, SMO, SEM and Email Marketing in-house
Creation ideas and optimization of landing pages
Collaborate with creative, marketing and technical teams to develop Web site content that supports SEO objectives and customer requirements
Responsible for the Team and allotted projects and their placement in SERPs
Keywords Analysis, Meta tag creation
You will collaborate with the rest of the marketing team and business development team and work with a bunch of folks who are passionate and driven.
Must Have Skills:
Hands-on experience with SEM, SEO, SMM, Drip Marketing, Email marketing, Social Media marketing
Hands-on experience with tools like Google Analytics, Kissmetrics, etc
Utilizing a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy.
Its great if you have:
1. Ability to come up with creative for digital ads.
2. Experience of managing offline marketing
3. Content writing skills and create interesting copy for ads
4. Come up with innovative ideas to reach target audience
6. Should not be a "paid campaign only" person
|Salary:|| 2,00,000 - 4,00,000 P.A |
|Industry:|| IT-Software / Software Services |
|Functional area:|| Sales , Retail , Business Develop|
|Role:||Sales Promotion Manager|
|Role category:||Sales Support|
|Key skills:|| Digital Marketing SEO Email Marketing Social Media Marketing Business Development SMM Lead Generation Web Analytics SEM Google AdWords |
|Any graudate:||Any Graduate - Any Specialization, Graduation Not Required|
|Post graduate:||Any Postgraduate - Any Specialization, Post Graduation Not Required|
|Doctrate:||Any Doctorate - Any Specialization, Doctorate Not Required|
| Please refer to the Job description above |
BMS Innolabs Software Pvt. Ltd