OBJECTIVE OF THE ROLE:
Create an organized and structured customer experience delivery with a hospitality approach for the high end customers
Ensure that the customer gets the right kind of experience at every touch points at every stage of the customer interaction.
Reporting officer: VP Marketing & Sales
ROLE SET MEMBERS (OTHER THAN THOSE MENTIONED UNDER)
Various HODs: Accounts, Projects, Procurement, Projects architect, Planning architect,
Sales ,CRM Manager & Marketing team
Architects and contractors
KPAs AND ACTIVITIES:
. Develop the marketing strategies for positioning of product and to attract the prospects
. Handle the entire marketing budget
. Handle all the pre-launch activities for the project and ensure its all complete as per the timelines.
. Handle the project launch
. Handle the PR activities, arrange press conference and ensure the role out of contents in circulations.
. Handle all the top of the Line agencies and other external vendors.
. Market mapping, competitor tracking, and corporate communication for market penetration.
. Create and manage the entire team allocate individual responsibilities and ensure the productivity.
. Create the different marketing strategy for different segments of customers.
. Understand the market trend and work out for the product development for the project
. Work out on the marketing strategies as per the project life cycle
. Develop strategies and plans which identify marketing opportunities for further enhancement of project
. Head the entire Brand, Advertisement and Events,
. Create the entire brand guidelines, brand pillars for the organization & set the complete brand structure in the organization.
. Identify and select an agency as a Brand custodian, negotiate and finalize
. Create a Launch strategy for the project in the market, formalize brand strategy for long & short term and implement the same.
. Create the brand awareness in the market right from the scratch.
. Handle all the pre-launch activities and ensure its all complete as per the timelines.
. Handle the creation of entire website, brochure and other collaterals
. Handling and managing the budget related to marketing, branding & events promotions
. Handle all internal, external and onsite branding.
. Work out on brand recall strategy and implement the same
. Media planning, media buying, competitor mapping and market analysis.
. Create better brand visibility and awareness through Media Mix, promotional events thereby ensuring market penetration
. Handle the separate budget for brand and media
. Track the market competition and work out for the brand positioning, as well create the brand promotion strategy from time to time to overcome the competition.
. Work out for the brand personalities as per the brand needs and finalize the same
. Increase the volume of sales through creation of brand value in the mark
. Create communication strategy and implement the same.
. Handle all the creatives in line with the agency and finalize it.
. Handle the creation of electronic and print advertisement with the help of agency.
. Handle 360 degree communication/advertising
. Handle the media plan, media buying and ensure its implementation.
. Make a communication plan & handle all external communication
Events & Promotion
. Create brand awareness through promotional events at national and international level and ensure the brand visibility, create platform for the sales
. Conceptualize and implement the event strategy for promotion and generate leads for the sales to create the sales volume by giving the direct platform to sales team.
. Handle ATL,BTL exhibitions etc
. Handle entire media plan separately for the events and work out for the media buying.
. Handle all the merchandise for events.
Knowledge of Industry Residential & Commercial and products & services being offered.
Knowledge of market/product segments
Knowledge of competitors
Understanding other functions (cross functional knowledge)
Brand Management of High end Lifestyle products / services
eg from a service/hospitality industry eg 5-star hotel background, premium end retail (eg. high end readymade garments)
Who has handled a marketing budget of over Rs 50 Crs per annum
Handled a team of senior brand / marketing managers for atleast 3 years
Managerial and Behavioural competencies
Communication skills (clear, effective and efficient in written and oral communication, good listening skills)
Language skills (error free and appropriate choice of words)
Inter-personal skills and people handling capabilities (Managing and maintaining good internal and external relationships)
Patient and Perseverance
Initiative and proactive
Disciplined, Planning, prioritization and follow up skills
SUMMARY OF THE CRITICAL COMPETENCIES:
1. Planning, prioritization and follow up skills
2. Communication and language skills
3. Initiative and proactive
5. Managing and maintaining good relationships
Interested Candidates Mail your updated CV with Current CTC, Expected CTC & Notice Period on firstname.lastname@example.org
Thanks & Regards
THINK EDGE Solutions Pvt Ltd.,